Pre-Launch Rebrand
Challenge
A Series B SaaS company needed its exact-match .com before a public rebrand. A direct approach would have linked the ask to recent funding news.
Approach
Confidential broker outreach with no client identity. Comparable sales anchored the first serious offer at mid-market, not the seller's aspirational parking ask.
Result
Closed at 42% below the seller's opening anchor.
Key takeaway
Stealth protects your negotiating position. When the owner doesn't know who wants the domain or why, price stays anchored to market data.

